Get to know your customers and communicate effectively with them to keep them coming back
Take advantage of a range of tools designed specifically to help you engage with the right kinds of diners. Be smart with your communication and use your database effectively to build a repeat customer base.
Build a customer database
For every booking you receive, you can capture customer information, such as phone number or e-mail, to build a strong database. You can also complete the information you want on their customer file yourself.
Segment your database
To keep your customers loyal and coming back, it’s important to stay in touch with them. Use customer profiles and history to segment audiences and tailor your communications.
Target VIPs, those with dietary requirements, wine lovers or locals: let them know when your menu is changing, wish them a happy birthday, invite them to enjoy a glass of champagne with you...
Build and market your promotions
If something is happening in your restaurant, it’s easy to let diners know about it. Set up unique offers via ResDiary and promote them on your website, Facebook and on TheFork website and apps.
There are three types of promotions you can offer diners:
- Set option - credit card deposits or guarantee required, set menu, fixed fee e.g. Valentine's Day, Melbourne Cup
- Dual option - normal a la carte or tasting menu option
- Yield management option - where once a certain number of covers sell out, the special turns off
Instant CRM integration
Take advantage of our partnership with MyGuestList and manage your email marketing with ease