Meet our Team at TheFork: James Walmsley

28 October 2019

James Walmsley has recently joined our team as Head of Marketing in Australia. We had a chat with James to find out a little more about his experience and his new role at TheFork.

What was your very first job (before any internships)?
I started off the same as many people by working at McDonalds - I loved my time there working with my best mate, having great fun & earning some much needed money at 16!

Can you tell us a little about your career progression to this point?
I started my marketing career in FMCG businesses in the UK & Australia, working with some great brands and gained valuable experience working with the ever powerful supermarkets. I then transitioned into tech & thoroughly enjoy the innovation and the speed of change within this industry.

Why did you make the move to TheFork?
I’m super excited for the opportunity to build a powerful brand in Australia and drive the growth of the business.

Can you share the high-level responsibilities of your position as Head of Marketing?

  • Lead the team to develop a Marketing strategy that that delivers to the business objectives & execute the plan across multiple channels & customer touch points.
  • Use insights & data to inform the plans and build a test & learn culture.
  • Combine the strength of the global business with the local team.
What will a typical day look like for you?
Generally no two days are the same & it totally depends if we're working on any big projects.  I like to start the day well with a trip to the gym before work. Once at the office, meet with the team and various stakeholders across the business. I finish the day with calls with the global team. Then its usually a glass or two of red wine!

Any tips for someone considering a career in marketing?

  • Focus on strategy - prioritise getting this right before anything else!
  • Know your numbers
  • Understand your customers
Where was the last Australian restaurant you ate at?
Spice Temple - my favourite restaurant in Sydney.

What's the weirdest thing you've ever eaten?
Insects - there was a guy in the office trying different sources of protein!

If you could open your own restaurant what would the concept be?
Beach front, relaxed with fresh & healthy food

What are the 3 apps that you can’t live without?

  • Spotify
  • Instagram
  • Nike Run club
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