Maximize your restaurant bookings! Join YUMS Loyalty Program | [site:name]

In today's competitive dining scene, attracting new customers is only half the battle. The real key to long-term success is turning those first-time visitors into loyal regulars. This is where a well-designed restaurant loyalty program becomes one of your most powerful tools.

This guide will walk you through what a loyalty program is, the benefits it can bring to your business, and how TheFork’s exclusive Yums program can help you boost bookings and build a loyal customer base.

What Is a Restaurant Loyalty Program?

A restaurant loyalty program is a marketing strategy designed to reward customers for dining with you regularly. By offering incentives, you encourage repeat visits and strengthen the relationship between your guests and your brand.

While there are many types of restaurant loyalty programs, most of them fall into a few common categories.

• Points-based systems: Customers earn points for every pound they spend, which can be redeemed for discounts or free items.
• Tiered programs: The more a customer spends or visits, the higher their status becomes, unlocking exclusive rewards.
• Stamp cards: A simple and classic approach where customers collect stamps for each purchase to earn a free item after a set number of visits.

The Key Benefits of a Loyalty Program for Your Restaurant

Implementing a rewards scheme delivers clear, measurable benefits that go straight to your bottom line. A successful program helps you:

• Build restaurant loyalty and increase visit frequency: Giving customers a reason to return is the most effective way to build a base of regulars. This foundation of restaurant loyalty is what ensures they choose you over competitors.
• Boost bookings and revenue: Loyal customers tend to spend more over time. By incentivising them, you create a reliable stream of income.
• Enhance your online reputation: Happy, loyal customers are more likely to leave positive reviews, which helps attract new diners to your restaurant.
• Gain a competitive edge: In a crowded market, a compelling rewards program can be the deciding factor for a potential diner.

How Does the Yums Loyalty Program Work?

Yums is TheFork’s exclusive loyalty program, designed to be simple for diners and powerful for restaurants. The mechanics are straightforward: diners earn Yums points every time they book a table through TheFork.

Here’s how points are earned and used:

• 150 Yums for a booking made via TheFork app.
• 50 Yums for a booking made on the desktop or mobile site.
• 1,000 Yums can be redeemed for a £20 loyalty discount at participating restaurants.
• 2,000 Yums are worth a £50 loyalty discount!

Boost Your Visibility and Bookings with Yums

By accepting Yums, you tap into a community of our most engaged and frequent diners. The results speak for themselves. Bookings made with Yums have:

• A no-show rate of just 0.4%, ensuring your tables stay filled.
• Yums diners book an average of 12 times a year, demonstrating incredible loyalty.
• 29% of customers who visit with a Yums discount return to the same restaurant for another meal.

When you join the program, your restaurant gains increased visibility across TheFork platform with a dedicated "Yums accepted" badge, a banner on our website, and a prominent position on our app homepage, driving more traffic directly to your page. This is one of the best ways to get more customers.

A Fully Integrated Program in TheFork Manager

The Yums program isn't a separate, complicated tool you have to manage. It is fully integrated into TheFork Manager software, working seamlessly alongside your booking and table management system.

Best of all, we co-finance the program to support your growth. When a customer uses a £20 or £50 discount in your restaurant, TheFork automatically deducts 50% of that value from your next invoice in the form of a credit note. It’s a true partnership designed to help you succeed without a heavy financial burden.

How to Join the Yums Loyalty Program

Getting started is simple and depends on whether you're new to TheFork or already a partner.

• For new restaurant partners: If you are not yet working with TheFork, you can register here to start using our powerful restaurant management features today.
• For existing TheFork partners: If you are already subscribed to TheFork Manager, simply get in touch with your account manager for more information on how to join the Yums program.

Frequently Asked Questions (FAQ)

Is a restaurant loyalty program expensive? 

Not with TheFork. Because we co-finance the scheme by covering 50% of every Yums discount used, your investment is significantly reduced. It's a cost-effective way to attract high-value customers.

Do I need another software to run the Yums program? 

No. The Yums program is perfectly integrated into TheFork Manager. There are no separate installations or platforms to manage, saving you time and effort.

How effective are loyalty programs at reducing no-shows? 

They are extremely effective. Our data shows that bookings made using Yums points have a no-show rate of just 0.4%, giving you more security and predictable revenue.