5 Resolutions for Restaurants in 2024 - Bringing in More Diners

The new year is just around the corner, so it's time to look ahead. What are the things you're determined to do differently in 2024? Healthier eating, more workouts, less alcohol - the traditional resolutions often circulate amidst the New Year's Eve festivities. But as a restaurant owner, you can have your own set of resolutions! We've outlined five goals to focus on in the upcoming year as you strive to make it even better than 2023. Let's explore these resolutions and how TheFork can be your partner in achieving them.

1. Embrace Sustainability:

You might already be doing a lot for sustainability in your restaurant, but why not take the next step in 2024? Sustainable initiatives receive applause from everyone, and the conscious choice is often the right one. Use local, seasonal ingredients, and don't hesitate to share these eco-conscious decisions with your guests. People feel better when they reserve a table at an environmentally conscious restaurant, knowing they're contributing in their own way. Ensure you become or remain that option by increasing involvement with the environment, and offering a unique, green experience for your guests. Positive reactions and glowing reviews on TheFork and other platforms will undoubtedly follow.

2. Welcome New Guests

Let 2024 be the year you swing your doors wide open for new guests, with TheFork as your reliable starting point. By joining TheFork, you enhance the visibility of your restaurant, resulting in a steady flow of reservations and delighted guests who might not have discovered you without a restaurant page. TheFork Manager, our advanced reservation system, serves as a powerful channel to gather both new and returning guests. Your personal account manager, an expert in marketing and visibility, will help you make the most of this collaboration.

3. Expand Your Online Reach with TheFork

Collaborating with TheFork doesn't just mean having a restaurant page on TheFork's app and website or an exclusive reservation button on TripAdvisor. It opens doors to various partners where you can become bookable through TheFork's widget. Ensure your restaurant is always bookable everywhere – from Facebook, Instagram, your website, and even Google. For guests who reserve through these channels, you also don't have to worry about commission. By always being where potential guests discover you, your restaurant becomes an online hotspot for more reservations and new faces.

4. Embrace New Technology

2024 is the year to fully embrace technology. Experiment with new forms of restaurant marketing and explore the possibilities of artificial intelligence (AI). Tools like ChatGPT can save you time, whether it's thinking about dish descriptions, creating a content calendar for your social channels, or providing tips for innovations. Dive into TheFork Manager – your reservation system that elevates your restaurant with insights into statistics, reservations, and service. Utilise the revenue-boosting tool or track your ratings month after month. By leveraging these technological tools, you can optimise your operations and increase the number of satisfied guests sharing their experiences on TheFork.

5. Share More with Your Followers

Strengthen your bond with your guests by sharing more. Give them a behind-the-scenes peek via Facebook, involve them in your restaurant by asking about their favourite dishes in interactive polls on Instagram stories, or have your staff share their personal favourite dishes via TikTok videos. Encourage guests who reserve through TheFork to share photos with their reviews – something that increases conversion on your restaurant page. Alternatively, share high ratings on your profile via Instagram. By being actively present online and proactively sharing, you'll not only increase your online presence but also engage more with your guests.

With a bit of preparation and the right mindset, 2024 is poised to be a fantastic year. Resolutions help guide and set goals. Focus on sustainability, welcome more guests, expand your online reach, embrace technology, and share more with your guests. We at TheFork are here to assist you. If your restaurant is already on TheFork, discuss your plans with your account manager, who is always ready to support you. If your restaurant isn't on TheFork yet, you can sign up here. Wishing you a delightful and successful 2024!