At TheFork, our teams are committed more than ever to support our 80,000 restaurant partners and accelerate their recovery. Given COVID-19 context, we conducted a survey and discovered that 67% of our restaurant partners questioned still had less than 50% restaurant occupancy.
This very same study also shows that according to our restaurant partners, the most effective marketing levers to activate to fill in their empty tables would be:
Based on these industry insights and following our core mission, we decided to work on the biggest initiative ever launched to support the restaurant industry: Back to the Restaurant.
Today, we know that you have 3 main challenges as restaurant owners: Fill in your empty tables, increase your restaurant revenue and boost your online visibility. If you participate in the Back to the Restaurant event, you’ll be able to achieve these goals .
In fact, at TheFork, when a restaurant participates in an event and offers a 50% discount to diners, the restaurant gets on average:
its bookings multiplied by 5.8* compared to restaurant without discount
We also notice that restaurants offering 50% discounts during TheFork events get:
an extra boost on their occupancy all week especially from Thursday to Sunday
their ratings multiplied by 6.3* compared restaurant without discount
We're ready to help you accelerate your business recovery!
Your are already working with TheFork, register here >>
Not a restaurant partner yet, join us and participate in the event >>
*data taken from an internal TheFork Study about restaurants who participated to festival with 50% discount