TheFork users will boost your bookings and make you shine during TheFork Festival

12 September 2022
TheFork Festival

Boost your bookings by x2.5* times thanks to TheFork Festival!

Thanks to the 360 communication plan on TV, social media, and offline, restaurants participating in TheFork Festival are exposed and showcased in a marketing campaign that will allow increasing their visibility to the highest levels. In fact, our restaurant partners affirm that the three most effective marketing levers to boost their bookings are discounts, online advertising and TV campaigns.

Why are offers important to your restaurant? With our experience in past TheFork festivals, we discovered that the ones who participated in the last Festival and offered special discounts experienced an impact of x3,3* on new customer acquisition.

Join TheFork Festival from October 13th to November 27th to multiply your customers by x3.3* times with the best diners!

TheFork Festival launches a new edition this Autumn that will allow restaurants to not only maximize revenue but also acquire new and better customers, TheFork users. Maybe you’re wondering why we are saying that our users are different from other diners and it’s not only because they belong to our network.

In fact, according to data gathered by a study conducted by TheFork, we can affirm that TheFork users have better behaviour than others that are not using the app. And that’s because…

🚀 Have a 2x frequency of dining out VS average customer.

TheFork users are real food lovers. They’re always seeking new restaurant experiences which makes it more probable that they find you within our app.

🤩 Do -15% “no show” vs restaurant website bookings.

Thanks to our different actions to fight against no-shows like booking confirmation, reliability index, or re-confirmation push notifications, our users know how to behave better and that will ensure you the confidence you need to manage your restaurant.

🍽️ Spend +14% dining out VS average customer.

As TheFork users are really passionate about gastronomy, they are more willing to try and enjoy more dishes and end up spending more on the final bill.

Enroll in TheFork Festival

Acquire new diners & boost your bookings

Why do all restaurants benefit from TheFork Festival?

Both for restaurants in higher and lower demand, TheFork Festival brings great success in growth and occupancy. How?

Restaurants in higher demand will be able to build customer loyalty and a strong reputation. They will also ensure that all their spots are booked as not only the regular customers will come but also eager diners will be attracted by the special offers.

Restaurants currently in lower demand will have the perfect opportunity with TheFork festival to showcase their restaurants and attract new diners thanks to the huge media campaign that will boost their visibility on different channels! But not only that, thanks to the special discounts, new customers will be encouraged to dine out. Did you know that when diners have the opportunity to dine with special offers, they appear to be more inclined to discover new restaurants and book with those that they haven’t tried before?

Discover more about TheFork Festival and join us for this edition! 🍂

 

* Internal study conducted by TheFork in all operating countries for restaurants that had a -50% special offer activated during TheFork Festival event (Oct. - Nov. 2021), ** Dinners Qualitative Study, developed by Ipsos, August 2022.  

 

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