Boost your visibility with TheFork Festival Toolkit

29 September 2021
TheFork Festival

While participating in TheFork Festival can boost your occupancy and bookings, there is another benefit you can bet on; Increased restaurant visibility

TheFork Festival will begin October 14th to November 28th. and  is one of the BIGGEST events in the restaurant industry, where TheFork participating restaurants offer a 50% discount to attract more diners. 

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This year we will be investing 12M€ to visibility and marketing campaigns for TheFork Festival to really propel participating restaurants and ensure we aid in filling your empty tables and increasing your restaurant exposure. Through this massive budget TheFork will be aiding to boost your restaurant page views and increase your visibility through levers like: 

  • Online/Offline campaigns
  • Social Media & TV
  • Lifestyle News Outlets

Diners love great booking deals, and while you can count on us to get the word out, it is still an important step and extra boost to let your diners know on your communication channels that your restaurant is taking part in TheFork Festival, one of the best deal offerings of fall.

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Boost your visibility & multiply your bookings

To support your communication strategy towards your diners, we have developed a TheFork Festival communication Toolkit for you with ready-to-use examples to promote your restaurant.

Feel free to follow this guide!

Social networks - Posts for Instagram

Below we have ready-made Instagram posts for your News Feed and Story, with suggested texts that you can use as is or adjust to your preferences. 

Publication

TheFork Festival

Text/Caption : Dear Diners, 

We are excited to share that from today until November 28th, you can dine with us with 50% off at TheFork Festival and we are happy to welcome you with this offer!  

🍴  Reserve a table with us now on TheFork.co.uk !

Story 

TheFork Festival

Instagram stickers for stories

TheFork Festival

Spice up your Instagram stories a little by adding TheFork Festival-specific stickers, easy to add to photos or videos in a few simple steps: 

  1. Choose a photo or video and add it as usual to your story.
  2. Click on the square smiley icon (fourth icon at the top right of the story screen) to access the stickers
  3. Use the search bar to locate stickers from our campaign, by doing a search for "TheFork Festival"
  4. To add the sticker, click on it and drag it to the desired position to put the finishing touches on your photo or video.
  5. Share your story in your News Feed as you normally do.
    Your customers will not only be able to see your story, but will know that you will be offering the 50% off with TheFork Festival 

Restaurant Poster

TheFork Festival

Email/Newsletter example

Subject: Dine out with us with 50% off on TheFork!

Content: Autumn is here and our restaurant [NAME OF RESTAURANT] is ready to welcome you with an offer you can’t resist! 

From October 14th to November 28th, Book a table with us with 50% off on TheFork! Come enjoy delicious XXXX (restaurant cuisine style) cuisine with this great offer and book now!

We look forward to welcoming you to dine with us and enjoying 50% off!

Book a table with us now!

Regards,

The [NAME OF RESTAURANT] team

Take advantage of the opportunity to provide your diners a highly visible offer they will love!

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