4 Exciting Summer Food Trends for Restaurants in 2023

Introduction: With summer in full swing, the restaurant industry is a buzz with fresh and enticing culinary trends that capture the essence of the season. From vibrant flavors to seasonal ingredients, these trends can elevate your menu offerings and attract a wide range of customers. In this article, we will explore four important summer food trends that are shaping the industry in 2023 and discuss how TheFork Manager can help you leverage these trends to drive success for your restaurant.

Global Fusion Cuisine

This summer, embrace the fusion of diverse culinary traditions to create exciting and unique flavor profiles. Combining elements from different cuisines allows for a delightful fusion experience that tantalizes the taste buds. Experiment with creative combinations like Korean tacos, Mediterranean-inspired poke bowls, or Indian-inspired flatbreads with a twist. TheFork Manager enables you to highlight your fusion dishes on your menu, attracting food enthusiasts eager to explore new and innovative flavors by allowing you to create a mouth-watering visual menu that will certainly get those guests through the door.

Light and Refreshing Seafood

When the temperatures rise, customers often seek lighter and healthier meal options. Seafood fits perfectly into this category, offering a wide array of flavors and textures. From grilled fish to chilled seafood salads, incorporate fresh and sustainable seafood options on your menu. TheFork Manager's menu management feature allows you to showcase your seafood specialties, enticing seafood lovers who are looking for a light and refreshing dining experience.

Plant-Based Barbecue

Barbecues are synonymous with summer, but this year, there is a growing demand for plant-based alternatives. Cater to the increasing number of customers following vegetarian, vegan, and flexitarian diets by offering plant-based barbecue options. From grilled veggie skewers to plant-based burgers and sausages, these alternatives offer delicious and sustainable options for summer gatherings. TheFork Manager's menu customization feature lets you clearly highlight your plant-based barbecue offerings, attracting health-conscious customers seeking flavorful and eco-friendly options.

Exotic Frozen Treats

Beat the summer heat with exotic and refreshing frozen treats that go beyond traditional ice cream flavors. Experiment with unique combinations like mango-chili sorbet, coconut-lime popsicles, or passion fruit granita. TheFork Manager's menu management feature allows you to promote your specialty frozen treats, capturing the attention of dessert lovers and those seeking a sweet respite from the summer sun.

Al fresco done properly

Now we’ve got the menu sorted, it’s time to get those guests the best scenery to enjoy those summer flavours in the sun! With TheFork, making your terrace bookable is done in the blink of an eye. That way, you ensure a seamless and efficient experience for both diners and the restaurant staff. Guests can easily make a reservation, guaranteeing them a spot in the open air, while the restaurant can better manage table occupancy and prepare for their arrival. Moreover, booking through TheFork opens up a world of possibilities for restaurants to attract a wider audience, reaching potential diners who are actively searching for outdoor dining options. So, whether it's a leisurely brunch or a romantic dinner, making your terrace bookable on TheFork is a recipe for success and an invitation for guests to savor every moment under the sun.

Embrace the flavors of summer!

Embracing these exciting summer food trends can set your restaurant apart and attract a diverse range of customers seeking memorable dining experiences. By leveraging TheFork Manager's features, such as menu customization and highlighting specialties with imagery, you can effectively showcase your unique offerings and drive customer engagement. Stay ahead of the game, embrace the flavors of summer, and let TheFork Manager help you unlock the full potential of these trends for your restaurant.

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If you're already partnering with TheFork and want to know more about how to set up outside seating, or something else summer-related, our support team is available via live chat in TheFork Manager if you have any questions. Of course, you can also always reach out to your account manager.