Serving success: prepping your restaurant for autumn and the festive season

Published 09.17.2023 - Last update 10.05.2023
Autumn in restaurants
Table of contents
  1. 1. How to Prepare for the Upcoming Autumn Season
  2. Try TheFork for free
  3. 2. Changing Your Mindset: From Summer to Fall
  4. 3. Expected Food Trends
  5. 4. Adapting to Changing Customer Behavior

The days are getting shorter, the air is turning crisper, and the first leaves are beginning to fall – it can only mean one thing: it's time to prepare for the upcoming autunm season. As the seasons change, so do the tastes and preferences of your diners. In this blog, we'll explore how to prepare for the autumn season, including adjusting your mindset, staying on top of food trends, and adapting to shifting customer behavior.

1. How to Prepare for the Upcoming Autumn Season

Before diving into Christmas, let's focus on the fall season. This is the time to embrace the cozy vibes and flavors that autumn brings. To prepare, consider the following steps:

  • Menu Makeover: Transition from light summer fare to heartier dishes. Incorporate seasonal ingredients like pumpkin, butternut squash, and apples into your offerings. Think about warm soups, roasted meats, and comforting desserts. And on the subject of makeovers - your restaurant page on TheFork might need one too!
  • Warm and Inviting Atmosphere: Adjust your restaurant's ambiance to reflect the changing season. Add warm colors, cozy lighting, and perhaps some fall-themed decorations to create a welcoming atmosphere.
  • Review Your Wine and Cocktail List: Update your beverage selection to complement your fall menu. Offer rich, warming cocktails and wine pairings that enhance the flavors of your dishes.
Autumn dish

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2. Changing Your Mindset: From Summer to Fall

A shift in mindset is essential when transitioning from the carefree days of summer to the comforting embrace of autumn:

  • Embrace Comfort: In the fall, diners seek comfort in their dining choices. They're looking for dishes that warm the soul, so don't hesitate to add classics like hearty stews or roasted root vegetables to your menu.
  • Think Seasonal: Highlight seasonal ingredients, and showcase the best of what autumn has to offer. Fresh, local produce is not only more flavorful but also appeals to the growing trend of sustainability.
  • Get Creative: Be innovative with your menu offerings. Consider pairing unexpected ingredients or exploring international flavors to add a unique twist to traditional fall dishes. 


3. Expected Food Trends

Staying on top of food trends can set your restaurant apart and make your autumn and Christmas menus all the more enticing:

  • Plant-Based Options: The demand for plant-based dishes continues to grow. Include creative and delicious vegetarian and vegan options on your menu to cater to a wider audience.
  • Sustainable Sourcing: Diners are increasingly conscious of where their food comes from. Partner with local suppliers and highlight sustainable sourcing practices to win over environmentally-minded customers. Zero waste remains big too - if you have 
  • While it's essential to embrace new culinary trends and try new influences for the fall season, don't forget the timeless appeal of sticking to your culinary roots. Traditional game menus and hearty, locally-sourced vegetables evoke a sense of nostalgia and comfort that many diners long for. And should you have specific menus or theme nights planned for the upcoming months - don’t forget to have those bookable on your restaurant page and widget for your guests to pre-book.

4. Adapting to Changing Customer Behavior

Customer behavior evolves with the seasons, so it's essential to adapt:

  • Online Reservations: As the weather gets colder, diners often prefer the convenience of online reservations. Ensure your restaurant is well-represented on reservation platforms like TheFork to capture those bookings.
  • Cater to Smaller Groups: With the holidays approaching, smaller groups looking for intimate dining experiences become more common. Consider offering special promotions or customisable options for couples and small gatherings.
  • Promote Early: Many customers start planning their holiday meals well in advance. Don't wait until the last minute to promote your Christmas menu. Use TheFork Manager to showcase your offerings early and capture bookings ahead of the holiday rush.


In conclusion, preparing for the fall season involves adjusting your mindset, embracing seasonal flavors, staying on top of food trends, and adapting to changing customer behavior. By following these tips and leveraging TheFork's platform for increased visibility and online reservations, you'll be well-equipped to serve up a successful and memorable holiday season. So, get ready to welcome the fall and make your restaurant a go-to destination for festive dining! If you have already teamed up with TheFork, you can publish your Festive menus here. If you still need to publish your page, you can do so here.



Table of contents
  1. 1. How to Prepare for the Upcoming Autumn Season
  2. Try TheFork for free
  3. 2. Changing Your Mindset: From Summer to Fall
  4. 3. Expected Food Trends
  5. 4. Adapting to Changing Customer Behavior
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