Expanding Your Reach: The Variety of Ways to Market Your Restaurant Group on TheFork

Reaching out to new customers is the name of the game of working on a healthy brand. As a restaurant group, expanding your customer base is essential, and guess what? TheFork offers a variety of opportunities for you to spice up your marketing efforts. In this article, we're diving into three exciting avenues to turbocharge your marketing on TheFork.

Promotions

On TheFork, you can cook up some irresistible promotions to lure in diners. By asking slightly less for your dishes, you’re more likely to fill these seats that otherwise would have remained empty. This variable pricing model is one you’re probably already familiar with from the airline or hotel industry. With promotions, you can catch the attention of budget-savvy foodies, families on the hunt for a tasty bargain, or those adventurous souls always looking for their next culinary experience.

Plus, TheFork's user-friendly platform ensures your promotions reach a massive audience, no matter if you're a cosy family-run bistro or a big, fancy restaurant chain.

Loyalty Program

TheFork's loyalty program is like dessert for your business – sweet, totally worth it, and somehow, you’ve always got room! With the Yums loyalty program, people that dine out the most through TheFork (i.e. our most loyal base) are proactively searching for venues like yours. Whether you sign the whole group up or just the venues that would benefit most from a boost in reservations - that’s up to you. 

In addition, there’s the possibility to join the Double Yums program. We reward diners with double the number of Yums points each time they book a table and show up for their reservation. These points can then be redeemed for discounts on future dining experiences, making your restaurant more likely to be booked than your neighbour’s.

For restaurant groups, this is a great way to create a more loyal fan base. Not only do you get repeat customers, but your restaurant's reputation gets a boost. What's more, the Double Yums program gives you precious insights into your customers' likes and dislikes, so you can serve up exactly what they crave.

Campaigns

TheFork's campaigns, like TheFork Festival and TheFork Summer, are the hot sauce to your marketing strategy. These campaigns let you dish out group-wide deals that create a buzz in the dining community. Whether you're offering a discount on a mouthwatering tasting menu or crafting an exclusive holiday weekend deal during TFS, it's all about turning up the heat and bringing in new diners while treating your loyal ones.

What's fantastic about TheFork's campaign feature is that it's as flexible as you want. You can experiment with different offers, test the waters, and see what tickles your audience's taste buds. By taking part in these campaigns, you can put your restaurant group on the culinary map and make sure everyone knows about your delicious offerings.

Always on

On top of all the tailored stuff you want to run for your brand(s), we’re working around the clock to have as many people as possible book their next unforgettable night out. Locally sent emails to foodies near you, social media campaigns, online awareness campaigns and much more; all with the objective of maximising bookings at restaurants like yours on TheFork.

Don’t forget, regardless of the marketing you want to do to boost your business - you’ll always have a personal account manager at your disposal who’s dedicated to make your exact marketing campaign a success. 

Let’s get to it!

In a nutshell, TheFork offers a buffet of marketing opportunities that are just waiting for you to dig in. From mouthwatering promotions to the delightful Yums loyalty program and sizzling campaigns, you've got all the ingredients to appeal to a diverse range of diners. So, embrace the power of marketing on TheFork and watch your restaurant group rise to the top in the world of hospitality.