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Here’s how The Evolv Collection uses TheFork to increase table covers across its group of 21 fantastic restaurants

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With a collection of 21 unique, independent restaurants across London, Birmingham, Manchester, and New York — plus more to come — The Evolv Collection is a hospitality powerhouse.

As Head of Reservations and Revenue, Denisa Tohaneanu has the mighty task of overseeing bookings across all of these restaurants. Juggling so many different seating plans, booking hours, and menus could easily become overwhelming, but Denisa isn’t alone: she has a trusted partner in TheFork.

“I’ve worked with TheFork before at my previous company,” she explains. “When I moved to Evolv and realised they didn’t have a partnership with TheFork, I made sure to implement it as soon as possible. We have one account for all of our restaurants, and it’s easy to switch from one restaurant to another within the platform.”

Denisa made that change three years ago, and Evolv’s partnership with TheFork has been going from strength to strength ever since.

One of the main reasons Denisa was initially drawn to TheFork as a restaurant management platform was its strong European presence, allowing Evolv’s restaurants to tap into an expansive database of international foodies — especially in tourism-heavy cities like London.

“TheFork has helped us attract new diners because they have a large community of tourists, and we have a restaurant to appeal to every type of diner,” Denisa says. “I also love TheFork’s integration with Google Maps, because it helps us attract diners visiting the area.”

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As well as taking advantage of TheFork’s integration with Google Maps, Evolv gets involved in special promotions, like Super Yums, to increase table bookings within the group’s restaurants.

Denisa tells us how these promotions have made a huge impact: “Since we set up Super Yums, we’ve doubled our covers — we’ve seen amazing results.”

And it’s not just the platform itself that makes TheFork such a great partner for The Evolv Collection.

“What I like about TheFork is not only the product, but the customer service as well,” Denisa enthuses. “Whenever I have a question, they’re always happy to help — I recently asked for training for one of my colleagues who will be using the platform too, and that happened within a few days of me asking.”

TheFork’s unrivalled combination of brilliant technology and hands-on customer support has resulted in Denisa happily recommending the platform to other restaurant groups.

“If I had to move to another restaurant group, I would 100% implement TheFork — again and again.”

To find out how you can use TheFork to accelerate your bookings and revenue, get in touch.

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