What diners are really looking for
When guests see “high protein” on a menu, they don’t just see nutrition. They see themselves staying full for longer, having more energy to get through the day, and value, which means they’re more likely to order it again, recommend it, and potentially even accept a slightly higher price point.
But protein today isn’t only about meat. Diners are increasingly open to alternatives: fish, eggs, pulses, and even plant-based proteins like tempeh and tofu. This makes it easier for restaurants to cater to different diets while keeping menus varied and exciting.
Bringing it to life on your menu
Restaurants don’t need to start from scratch. It’s often about evolving what you already do well. A salad becomes more substantial with the addition of beans or grilled fish. A vegetable dish becomes more balanced when topped with seeds or served with a protein-rich dip. Even small swaps, like using Greek yoghurt instead of cream, show guests that you’re mindful of their protein needs.
This doesn’t mean neglecting taste and presentation. A high-protein dish still has to deliver on flavour and appearance, or diners simply won’t come back to your restaurant. Think colour, texture, and seasoning to ensure these dishes are both nourishing and memorable.
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Balancing cost and creativity
Protein can get pricey. The trick is to strike a balance. Pair those premium cuts with things like pulses or dairy to keep costs down, and reuse ingredients across a few dishes so that nothing goes to waste. Do it right, and your high-protein plates can taste great and still make a profit.
Market protein clearly but naturally
Diners won’t always know how much protein is in a dish unless you tell them. Simple menu cues, “high-protein power bowl” or “over 25g of protein”, can make your dishes stand out. But keep the language natural. Guests don’t want to feel like they’re reading a nutrition label; they want to feel assured they’re choosing a dish that’s delicious and good for them.
A long-term opportunity
The high-protein craze isn’t a passing trend. As health and wellness become more popular, there will be more demand. Diners now view food as something that should be both tasty and nutritious. Restaurants that can cater to this will reap the benefits and stand out in a competitive market.
For an all-in-one management solution that helps you drive awareness, increase bookings, and simplify your reservation system, discover TheFork today.
Empty tables and ever-increasing costs?
