As we bid farewell to the whirlwind of the past year and usher in the festive season, it's the perfect time to reflect. What worked well, and where do the opportunities lie for the coming year? Enter TheFork Manager – your guide to gaining clear insights and charting new possibilities. In this blog, we'll delve into the key features of TheFork Manager, helping you analyse last year's performance and strategies for even more guests and reservations in your restaurant next year.
Where to Find Your Stats
If you're already using TheFork Manager, dive into your statistics here. If you're not on TheFork yet, signing up is a breeze here. This way, you'll be all set to look back next year, reminiscing about a year filled with extra guests in your establishment.
Customised Insights
In the statistics overview, you have the power to choose what to compare. Wondering how the entire year unfolded or curious about October versus the previous month? Simply select your preference in the top right corner. Let's break down the insights you'll find in each section:
General Performance
Get a quick overview of your overall performance. Discover how many guests filled your tables, which services were a hit, and how your occupancy rates developed. Plus, find valuable tips on handling late cancellations and no-shows.
Empty tables and ever-increasing costs?
Reservations Evolution
Uncover the evolution of your reservations. Delve into the most effective channels, preferred guest times, and occupancy rates. These insights are invaluable for optimising your reservation strategy.
Guest Dynamics
Explore information about the people who dined with you – from new and returning guests to their ratings and whether they are local or tourists. This data spans up to 15 months, providing a comprehensive view.
Reviews Overview
One of the most captivating sections is the review overview. See the ratings your guests gave in their reviews and pinpoint specific areas for improvement in the coming year.
Your Page Performance on TheFork
Check out the new feature showcasing how your page fared on TheFork. Track the number of visitors to your restaurant page, the quantity of posted photos, and your conversion rate. Plus, get tips on enhancing your page for even better results.
Bonus: Promotion Stats
Round off your analysis with 'Earnings Statistics.' Gain insights into your performance with promotions, if you've offered them. If not, uncover the potential for extra revenue with well-thought-out strategies. Imagine the extra income from filling those empty tables with guests enjoying a promotion.
Looking Back to Move Forward
To summarise, by spending some time in TheFork Manager and analysing your achievements, you're gearing up for a successful year ahead. With concrete figures and insights, you can strategically work towards the growth of your restaurant. Here's to a flavourful and prosperous year – cheers!
