To kickstart the year, TheFork is proud to unveil an array of innovations in its 2025 Release, including several groundbreaking tools new to the market. These features are designed to help restaurants streamline operations, combat no-shows, enhance guest experiences, and embrace evolving digital habits.
Innovations Transforming TheFork Manager Application
As over 60% of restaurateurs use TheFork Manager on mobile or tablet (as opposed to computers), the 2025 Release introduces tools specifically tailored to these changing digital habits:
Interactive Floorplan
Now accessible on the mobile app, this tool offers a real-time digital and interactive visualisation of a restaurant’s layout, maximising space organisation.
Optimised table management allows restaurateurs to adapt layouts and track reservations live, ensuring maximum occupancy and a seamless customer experience.
A personalised and advanced tool that sets itself apart from others on the market.
Upcoming Service Summary (A Market First)
A new feature that provides restaurateurs with a quick snapshot of critical information, such as guest preferences, allergies, and birthdays, allowing restaurateurs to enhance the experience and personalised service they offer.
Instant Notifications
Enhanced real-time connection keeps restaurateurs updated on bookings, cancellations, special requests, reviews, and more.
With simplified, ergonomic native gestures like swipe actions, notifications are easier to manage, ensuring no critical messages are missed.
Quick Actions (A Market First)
Allows restaurateurs to quickly adapt to changes by modifying group sizes or arrival times within seconds directly in TheFork Manager.
Improves service optimisation, enabling teams to handle last-minute changes efficiently, even during busy periods.
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Tackling No-Shows: An Industry-First Predictive Tool
TheFork Manager is introducing a no-show detection tool, powered by a predictive model, to proactively identify high-risk reservations. This tool helps restaurateurs minimise disruptions and boost operational efficiency:
How It Works: Using customer reservation history, typology, behaviour on restaurant pages, and the type of restaurant, the tool predicts no-shows with exceptional reliability.
Proactive Measures: Restaurateurs can contact high-risk guests to confirm reservations, optimise table allocations, or prepare a waiting list.
Proven Results: Initial figures from countries where the tool was launched demonstrate a 10% reduction in no-shows.
This innovation builds on TheFork’s decisive action in October 2024 to deactivate user accounts with more than four no-shows in 12 months. Combined with the new predictive tool, TheFork aims to combat no-show behaviour sustainably.
Boosting Social Media and Guest Engagement
TheFork Manager’s 2025 Release also introduces tools to enhance visibility and connection with guests:
Seamless Sharing of Reviews: Restaurateurs can now easily share glowing reviews and photos on social media, boosting diner interest.
Instagram Integration: Links to Instagram pages are embedded directly in booking emails, enabling diners to connect with restaurants effortlessly.
Empty tables and ever-increasing costs?
