Ideas for attracting clients on Valentine’s Day
Valentine’s Day is already here. Once again this year, restaurants in many parts of the world are organizing their services for one of the restaurant industry’s most profitable times of the year, since clients are looking for the best place to celebrate love and friendship. The interesting thing is that Recent changes in consumption habits offer a wider variety of options for Attracting clients on this day.
We even have the opportunity to extend its influence and continue attracting clients in the weeks that follow. Pour yourself some hot chocolate and read our suggestions for this Valentine’s Day:
Offer a tailored food selection: A personalized and flexible selection are among the trends that clients currently value the most. Valentine’s Day is the perfect time for the restaurant to demonstrate its generosity by serving dishes that are tailored as much as possible to their diners’ preferences.. It is a way to spoil them on the day in which this quality will be appreciated the most.
You can analyze your order history and determine the most popular dishes in order to set up a menu with the items that your clients order the most. If you have TheFork Manager and enter your clients’ preferences in our database, you will have all the information you need to put together the most appetizing menu for this day.
If you still do not have TheFork Manager but would like to try it out this Valentine’s Day, Click here.
You can offer one or two menu items for couples, where the signature dishes the desserts are and provide the option of ordering a larger portion to share between the couples. Imagine the couple reading “Chocolate volcano with pistachios and strawberries” and both of them jumping with joy. You would score points with them if they could order a large portion for the two.
Groups of friends also celebrate this day. You can offer them a selection of varied, shared dishes that are delicious and profitable, and do so in a way that gives these diners options that appeal to every person in the group.
Anti-Valentine’s Day trend. Every year, there are more people that They eat alone and even people who view this day as “shallow”. You can also attract these clients! By giving them the option of Fully customizing their meal to their tastes. For instance, the option to create their own salads or combine appetizers that are usually not served together, order a customized cocktail, etc. “Order what you want and we will make it happen.”
Work double shifts to serve everyone. Valentine’s Day is an event where restaurants can make the most money. Don’t let your restaurant be the exception! You can organize your reservations so that, during every dinner service, you can fill your tables two and even three times. You can even organize your reservations according to the type of clients, friends, couples and groups and thereby have better control of supply production. To double your table sizes with TheFork Click here.
Offer food workshops to attract clients. One very appealing way to continue making Valentine’s Day profitable, even after February 14, is by organizing cooking workshops (healthy, vegan, creative, Grandma's stews, gluten-free) for couples and for groups of friends as a way of celebrating this occasion by learning recipes and tricks. You can also offer them as gifts that clients can give themselves for this day.
Reward your diners with a post-Valentine’s Day discount. Considering the fact that it is a day on which you will have the most visitors, you would be well-advised to take advantage of it, turn them into loyal clients and invite them to come back afterwards. For making their reservation on Valentine’s Day, you can gift them a discount coupon to be used during a certain time period.
Give special promotion to your “St. Valentine’s campaign” on TheFork To ensure 100% occupancy. In addition to publishing your menus for this day on your profile, you can also run special discounts, activate the waiting list to avoid losing any clients and activate credit-card reservations (to prevent no-shows). Contact your agent at TheFork By clicking here.
Of course, advertise your “Valentine’s Day campaign” on social media. Here are some original ideas: Publish Instagram stories about famous couples and their favorite dishes with a call-to-action phrase that invites people to celebrate Valentine’s Day in your restaurant. And you can also playfully attract people who dislike Valentine’s Day by making posts with phrases such as “You are your own best company, treat yourself to dinner at our restaurant”.
Do you feel like filling your tables with love and diners now? It’s the perfect time to do so! And at TheFork, we make it very easy for you.
Click on this link to log into TheFork manager: https://login.theforkmanager.com/menu_valentines_day
There, you can add your Valentine’s Day promotion, which will appear on your page on TheFork and on your reservation button. You will also have the option of configuring the system so that users can only reserve your special Valentine’s Day menu on February 14th by checking the “forced menu” checkbox that will appear on the form.
And if you still do not have a profile on TheFork, don’t worry, click here to start and make the most out of Valentine’s Day.