Promote your Christmas menu on TheFork

11 November 2021
Fill your restaurant thanks to your Christmas menu

馃巹Christmas is fast approaching and prospective customers are already looking for restaurants to book. Why not curate a mouth-watering Christmas menu to attract diners and boost business during the silly season!

How to create a Christmas menu that will boost your bookings?

Here are TheFork鈥檚 seven golden tips聽for a successful聽Christmas聽menu that will help to聽fill your restaurant.

assiette-blanche-g芒teau-noel-branches-sapin ElTenedor preguntas camareros restaurantes c贸mo responderlas

Prepare your聽seasonal menu聽using聽local produce.聽Not only is this a great way to promote high-quality menu items, it聽could also reduce your delivery costs. Concentrate on seasonal fruits and vegetables. 聽

ElTenedor preguntas camareros restaurantes c贸mo responderlas

Keep up to date with the latest food trends. When it comes to set menus, be sure to have multiple options to suit diners with specific dietary requirements. Reinvent traditional recipes聽that make Christmas dishes so special year after year. In Australia, Pavlovas and Christmas puddings聽will always be popular sweet treats during Christmas.

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Offer an all-inclusive package聽(e.g. a five-course menu: entree, first dish, main dish, palate cleanser, dessert)聽include a wine pairing option to enhance the experience and facilitate extra sales. Consider offering a聽Christmas brunch menu in your restaurant聽to cater for families, groups etc., particularly if they are passing through the neighbourhood. All-inclusive packages are always a success for聽group bookings!

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Be sure to offer聽'Christmas lunch' tailored for businesses. Many businesses will be looking for good restaurants to reward their staff during the Christmas holiday period. During the month of December, remember to offer a festive fixed-price menu particularly suited to groups, with good quality ingredients/price ratio,聽that can be reserved for lunch and/or dinner聽depending on your clientele. Consider a prepayment option or specific conditions to avoid last-minute cancellations.

ElTenedor preguntas camareros restaurantes c贸mo responderlas

Start promoting your menu now to maximise your chances of filling your restaurant on Christmas Day.聽Leverage all your communication channels to promote your seasonal Christmas menu. Firstly, log on to your TheFork Manager to:

  1. Begin updating your calendar聽to let your customers know they will be able to book a table at your restaurant to celebrate.
  2. Once complete,聽upload your Christmas menu,聽restaurants with Christmas menus will be merchandised on TheFork.
  3. Start taking advantage of the聽premium features聽available聽on TheFork Manager like the credit card imprint and reconfirmation emails & SMS to avoid no-shows.聽

menu-de-noel

ElTenedor preguntas camareros restaurantes c贸mo responderlas

Promote it on social media.聽Make the most of your seasonal menu by showing a sneak peek via social media! Instagram is ideal for promoting snackable content i.e. photos or clips of your Christmas dishes:聽presentation of gourmet produce by the chef and recipe tips to name a few.

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Organise a tasting with influencers.聽Word of mouth is key and nobody does this better than influencers. Reach out to influencers who have an engaged聽social media following and offer them an exclusive opportunity to try the new seasonal menu on offer. Their review posts will leave prospective diners wanting more and in turn, lead to bookings.

Want to know more? Contact your Account Manager today!聽

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