How to create a brunch menu

Avocado salad brunch

The Sunday brunch concept no longer needs an introduction - over the past 10 years, it has become one of the trendiest meals to enjoy at a restaurant. Although brunch dates back to the 30s, it is now more popular than ever, with diners often searching online for restaurants that offer the best brunch menu and best brunch recipe ideas. Today, TheFork shares with you some reasons why you should offer your guests a brunch menu and how to build it. 

Why should you create a brunch menu?

Not only has Brunch become a favourite meal amongst Australian diners, it has also given restaurants the perfect opportunity to increase their revenues and boost their occupancy. Why? 

Because this combination of breakfast and lunch has become the most 'instagrammable' moment for diners. They enjoy the pleasure of eating delicious food but at the same time they can’t wait to show their followers and friends the trendiest restaurants and the best brunch dishes they are going to eat. 📸

Brunch also gives your restaurant the opportunity to become the perfect host for families looking to celebrate special occasions such as Mother’s day or Father’s day with a brunch. 

Creating a brunch menu for your restaurant is a great opportunity to surprise your customers with new dishes, increase the user-generated content for your business while boosting your community on social media and attract more clients.  

Restaurant staff writing

How to build a good brunch menu

General tips  

“Brunch” may sound like a sophisticated word, but on the other hand, creating a brunch menu is very simple and gives a very high margin for creativity. The first main advantage is that there are no dishes that are considered inappropriate for brunch. It's a great opportunity to give your diners new and original meals combining all kinds of ingredients. This is also rewarding for your Chef’s creativity. So, let’s start with the basics first: 

🍓Incorporate a well-balanced variety of nutritional choices from the 5 food groups: dairy, fruit, grain, meats and poultry, and vegetables and beans. As simple as it may sound, that will enable you to match your customer’s expectations according to the latest food trends. For example, the return of the use of ancient seeds and bread as a key component to mainly diets, sets the perfect base to create different varieties of plates 🥖

🧇Sweet and sour dishes. Don’t limit your brunch menu to starters, main and dessert. Your customers will be ready to mix eggs benedict and waffles at the same time or the combination of both in the same dish, for example: eggs and bacon waffles. Include both flavours on your menu with a creative twist and your diners will be delighted. As we told you, it is the perfect time to create new things! 🥞

Waffles with strawberries on a table

Boost your business with our PRO version now

Free until March 31st 2022

Specific tips 

🍳The essentials. Even though it’s the opportunity to innovate, there are some dishes that can’t be missing from your brunch menu. Eggs Benedict, avocado toast, smoothies and acai bowls, French toast… 🥑 These are some of the recipes that your clients will be expecting to find in your restaurant. And don’t forget the fruit. Even though clients on brunch time won’t be thinking about their diet, e essential on the menu. You can present it separately or introduce them in the recipes. 

🍞The importance of bread and eggs. Poached, fried or boiled, it doesn’t matter, eggs will always be the best ally in creating a brunch restaurant menu. And combining it with bread is an all-in bet. Let your customers decide their favourite way to eat it and give them the chance to choose within the menu. Moreover, bread will be the perfect match as you can also present it in different shapes, modalities and flavours and will combine with sour and sweet flavours. Add some gluten-free options and increase the options for your clients. 

🌮Go international. After seeing some brunch ideas to create the menu, consider going beyond that and get inspiration from other countries. Include some international recipes in your menu and let your clients travel through your dishes. Add some tacos and make it Mexican style or you can also include some Croque Monsieur and transform it to the pure French style 🌍

Plate of food salad, burger and ham


Last but not least, your diners will be expecting different options for the drinks menu. Include the main “breakfast” drinks such as coffees, juices or hot chocolate but also give your customers some more varied options. For example: milkshakes, smoothies with exotic fruits or sophisticated chai lattes. Finally, if your customers are feeling in a festive mood, you can also add some alcoholic options that can vary from the typical mimosas to the stylish dry martinis. 

With these tips you’re ready to start creating your own brunch menu and become your neighbourhood’s favourite place to enjoy a Sunday brunch. As explained, there are indeed several benefits for both your diners and your business to create a brunch menu. Get ready to boost your bookings on TheFork, it’s brunch time! 🍽️


Discover TheFork Manager

Gain greater online visibility

Increase your table occupation rate

Fight against no-show

Rely on Industry expert