How to market your restaurant on Facebook
Recently, we explained to you how to promote your restaurant on Instagram and how important it is. Likewise, having a Facebook marketing strategy for your restaurant is also an important way to boost awareness and increase bookings. Facebook is a key channel for promoting your restaurant, engaging with your diners and reaching future ones as well - 1.79 billion people use Facebook every day and more than 9 million advertisers are active across the platform*.
Want to know more about how to promote your restaurant on Facebook? Keep reading and discover Facebook marketing ideas for restaurants! 💡
What is the best way to market a restaurant on Facebook?
✔️ Complete your Facebook profile. Before getting started on publishing content, make sure that you have updated all of your restaurant's details in your Facebook profile. Some of the things you’ll need to set up will be: a profile and cover picture, contact information (telephone number, email, website), an about section and your location and opening hours. The more information you provide to the users, the better you'll be able to engage with your community.
📅 Create a content calendar. Developing a strategy behind the content that you’ll publish is essential to having a successful and engaging Facebook page. Create your tone of voice to help establish your restaurant's unique brand personality, keep up to date with trends and news, and communicate regularly. And how often should you do it? On Facebook, it is recommended to post between 7-4 times per week - but remember, distribute your content in order to have enough so you publish on a regular basis.
📸Combine the perfect visual with text. While photos and videos will make your content more attractive and engaging, the text is also very important to build the perfect post. The recommended length of the text is between 40 and 50 characters** so write down what you want to say and try to simplify it as much as possible. It’ll be easier for your audience to read and you’ll keep them more engaged. Show your customers your last culinary creation with an attractive image, explain to them the news regarding your restaurant with a clear text and share industry-related content that will be of interest to your audience. Last but not least, did you know that including links to your restaurant within the posts will help you increase the traffic to your webpage as well as the bookings? 🚀
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💚 Be close to your customers. A good way to promote your restaurant on Facebook is not only about creating interesting and engaging content but also establishing a relationship with your followers. Replying to the comments on your posts, answering messages and being interactive using the different tools the platform offers will help you to bond with your customers.
🔊 Make announcements. Are you launching a new dish on your menu? Have you changed the opening hours of your restaurant? Is your restaurant becoming more sustainable? Use all this information to create new posts and let your diners know about these announcements.
🌐 Promote it on your webpage. Make sure that you link your page to other sites you have such as your website or your newsletter. By promoting your Facebook page on these channels, you can help your diners and potential diners to easily find you on Facebook. You can also link your other social media profiles by adding an Instagram button to your Facebook page.
🤝🏼 Build your social network. It doesn’t matter if you are launching a new Facebook page or if you already have one. Make sure the connections you have and the pages you follow will enrich your feed and will help you build a place in the restaurant community. Look for pages related to the restaurant industry and interact with them: share content, comment on other posts and show yourself to the restoration world
💳 Paid ads. Promoting your posts and creating Facebook ads will help you perform better on your different KPIs. Defining the objective and the target audience of your ad are the basics and main essential points to success with paid ads. After that, you’ll be able to define the creative assets and the specific text message that you display. The platform itself will guide you and suggest some tips to boost the performance.
Now you have ideas and tools to build an appealing and strong Facebook page that will help you consolidate the image of your restaurant and will make you attract and build loyalty within your customers 💥
* Facebook. Grow your business from anywhere with Facebook.