May means Mothers' Day: an event no restaurant should miss. Mothers' Day is the perfect occasion to boost your reservations and attract families to your restaurant, particularly through a special menu. It's a great occasion to offer your customers a special new selection of food and drink. TheFork has outlined some tips to help you best capitalise on the potential of Mothers' Day:
Offer an exceptional Mothers' Day ambiance and menu to draw more reservations to your restaurant!
Offer a custom Mothers' Day menu in your restaurant
A three-course prix-fixe
menu is a must! Offer a festive menu
and consider including a kids' menu for families. Don't forget the mums
! You can pay them special attention by presenting them with a rose or a glass of champagne.
Create a family atmosphere
There's nothing like celebrating Mothers' Day
in a cozy, family atmosphere
. Emphasize elegant table settings, relaxing background music, and a sweetly scented interior. Avoid overly "showy" decorations
, and choose a refined approach to offer all the mothers
who come to you a fresh, flower-filled ambiance
Share your Mothers' Day offer on your restaurant's social media channels
In order to raise awareness of this event, post your Mothers' Day menu
as well as your
on your Instagram
page, a very useful marketing tool for restaurant owners
. Let your followers participate by choosing a Mothers' Day menu
from several options. And think about hashtags! #restaurant #mothersday #mum #food #foodstagram #gastronomy. You can also create a Facebook
event, which will encourage viral sharing and add significant word-of-mouth promotion. Don't forget about Pinterest
, another great opportunity for restaurant owners
. In fact, cooking
are among the most-searched topics on this social media network
. Sharing photos of your restaurant
on Pinterest is a good way to lead potential customers to your site. Read our article on social media to avoid common mistakes on your restaurant's channels.
Personally inviting your regular customers is a good way to fill up your dining room
on Mothers' Day
. To do this, you can send your customers a newsletter announcing the event and the menu you're planning for the occasion. They'll feel special and will probably choose your establishment to celebrate Mothers' Day
A high-impact, distinctive concept
Many customers like to celebrate different events with exceptional experiences
that are unique, or at least out of the ordinary. We suggest doing just that by offering your customers a distinctive concept for the weekend. It could be a brunch, a festive event, or even a little concert. Musicians could create a lively ambiance for the weekend, which also incites passers-by to come in to your restaurant.
could also justify increasing the prices on your menu
for the weekend.
Offer a discount on TheFork website.
Offer a Mothers' Day
discount on TheFork
website to boost your reservations
on this special day and bring in several tables of families
Once you've done all the work to attract customers, make sure to offer optimal service
to your guests. We recommend hiring additional staff for Mothers' Day
weekend. Smooth, organized service will make your clients
even more satisfied. It's mum's
special day, and you should pull out all the stops to make her happy... Just as you would for your mum!
Mothers' Day is an occasion for you to offer a unique and unforgettable experience to families, which will leave them with a positive impression of your restaurant and make them want to come back again and again. So is your restaurant ready to celebrate Mothers' Day?